What is graphic design?

What is graphic design?

Graphic design is the creative process of translating concepts into a visual form. Design professionals use their intelect, artistry and technical skills to bring order and clarity to the visual communication of an idea.

Graphic design is the creation of visual media, usually for marketing such as: Multimedia | Online promotions | Website development | Advertising campaigns | Direct Mail campaigns | Marketing Communications | Corporate Identity and branding | Product, packaging and display design | Knowledge Management software | Corporate Identity (Business cards, letterheads and logos)

* Creative/Art Director
* Multimedia Designer
* Web Designer
* Flash Designer
* Print designer
* Layout Artist
* Illustrator
* Photographer
* Prepress Designer
* Desktop Publishing
* Graphic Demonstrator
* Packaging Designer
* Advertising Creator
* Conceptual Artist
* Graphic Operator
* Web Artists and Animators are employed in places such as: Advertising Agency, Design Studio, Publishing House, Pre-Press Bureau and Packaging Company



Definition of Graphic Design:

Graphic design is a form of communication that conveys a specific message to specific audiences through the means of words and type, images and other graphic elements and layout. Graphic design is a mixture of art and business. Taking an artistic vision and applying it practically within a world of planning, client needs, budgets and materials. All graphic design employs the theories of art, but its main purpose is to be useful and functional.





Nature of the Work:

Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of graphic designers also develop material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies.

How is using Graphic Design:

Graphic Designers create books, websites, magazines, film titles, catalogs, typefaces, signage systems, television graphics, posters and postcards. From complex identity programs to single logos, graphic designers give a face and a “visual voice” to retail and cultural enterprises, to entertainment, manufacturing and service industries, governmental and political interests. Simply put, graphic designers give meaningful visual form to content in all media: from print to screen; business cards to billboards; computer interfaces to movie screens. But the most critical skill graphic designers offer is their unique ability to communicate specific messages through the artful manipulation of typography and images, systems and structures. Their work promotes, educates, directs, informs, exposes, clarifies, beautifies and delights.


Graphic Design Associations:

To learn more about the graphic design business, check out Dexigner's Design Directory. The directory contains descriptions and links to many different graphic design associations. These organizations are great ways to meet graphic designers and to gain first hand knowledge of how to begin a career in graphic design.